Our Sales and Marketing blog

Small businesses can find free tips, insights, and ideas to venture off

The meaning of great branding

Idea Venture Services Inc., Sergio Gutierrez

The meaning of great branding

If you need an example of what great branding means, look no further than the Moleskine manifesto 👇 Clear Identity Purpose: The manifesto explicitly states Moleskine's core belief in "the enduring pow...

Jun 20, 2025

Mobile first 📲 - 70% of your traffic

Idea Venture Services Inc., Sergio Gutierrez

Mobile first 📲 - 70% of your traffic

Please prioritize mobile-first design for all your digital projects. Almost 70% of your site's traffic will originate on a mobile device. 🚀 📲...

Nov 11, 2024

Why Your Digital Agency Needs a Strong PMO and Delivery Department

Idea Venture Services Inc., Sergio Gutierrez

Why Your Digital Agency Needs a Strong PMO and Delivery Department

Hey [Leadership team], Running a digital agency is no walk in the park, right? With the fast-paced nature of the industry, delivering top-notch results on time and within budget is essential. That’s w...

Sep 10, 2024

New client in the Early Education segment new tools to learn

Idea Venture Services Inc., Sergio Gutierrez

New client in the Early Education segment new tools to learn

I'm thrilled to onboard a new client this week, in the early education segment that will allow me to master a new CRM ( LineLeader by ChildcareCRM ) and extract the full potential of the tool for my c...

Jun 28, 2024

The Crucial Role of Project Management Software in Advertising Agencies

Idea Venture Services Inc., Sergio Gutierrez

The Crucial Role of Project Management Software in Advertising Agencies

In the fast-paced world of advertising, managing multiple projects with varying deadlines and intricate details can be a daunting task. This is where project management software, such as Monday.com an...

Jun 17, 2024

Embracing Digital Business Transformation: Top 5 Scenarios Small Business Leaders Face Daily

Idea Venture Services Inc., Sergio Gutierrez

Embracing Digital Business Transformation: Top 5 Scenarios Small Business Leaders Face Daily

In today's digital era, small business leaders frequently encounter obstacles that can be overcome through digital business transformation. Here are five prevalent scenarios where digital transformati...

May 29, 2024

Getting ready for Generative Search Optimization - GSO

Idea Venture Services Inc., Sergio Gutierrez

Getting ready for Generative Search Optimization - GSO

Here are five strategies for optimizing search results for a hypothetical GSO (GPT Search Optimization) platform: Semantic Understanding Optimization: Focus on understanding the context and intent beh...

May 2, 2024

The Secrets: How Small Businesses Overcome Google Ads' Learning Curve

Idea Venture Services Inc., Sergio Gutierrez

The Secrets: How Small Businesses Overcome Google Ads' Learning Curve

In the fast-paced world of digital advertising, Google Ads stands out as a powerhouse platform that can significantly boost a small business's online presence and revenue. However, for many small busi...

Google ads

Apr 22, 2024

Enhancing 📧 Email Marketing Success: How IdeaVenture Boosted Curbco's Engagement Rates

Idea Venture Services Inc., Sergio Gutierrez

Enhancing 📧 Email Marketing Success: How IdeaVenture Boosted Curbco's Engagement Rates

In the competitive landscape of digital marketing, crafting effective email campaigns can be transformative for businesses seeking to engage their audience. Recently, IdeaVenture collaborated with Cur...

Apr 22, 2024

Top 3 B2B Low-hanging Marketing fruit

Idea Venture Services Inc., Sergio Gutierrez

Top 3 B2B Low-hanging Marketing fruit

In the B2B marketing landscape, small businesses often find themselves navigating through a myriad of strategies to establish a robust presence. At Idea Venture, we recognize the need for practical an...

Apr 17, 2024

Maximizing Small Business Potential

Idea Venture Services Inc., Sergio Gutierrez

Maximizing Small Business Potential

In the dynamic realm of small businesses, unlocking untapped potential requires a strategic blend of operational efficiency and targeted marketing. Entrepreneurs are increasingly turning to the Entrep...

EOS Small business machinery Strategic Planning

Apr 17, 2024

Unlocking Digital Success: Introducing the Canada Digital Adoption Program

Idea Venture Services Inc., Sergio Gutierrez

Unlocking Digital Success: Introducing the Canada Digital Adoption Program

In today's rapidly evolving business landscape, digital technologies play a pivotal role in driving growth, efficiency, and competitiveness. For small and medium-sized enterprises (SMEs) in Canada, em...

Apr 17, 2024

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